Influenced by a passion for visual design and superior branding, Interactive Exposure set out in 2011 to fill the gap between independent freelancers and ad agencies. Today, we operate as a boutique shop providing creative solutions for companies ranging from hi-tech startups to high-fashion global corporations.
We believe effective marketing is achieved through a balance of traditional values and modern insight. Our philosophy is simple, with firmly-rooted convictions that lead us to work with excellence and authenticity, and serve with integrity and humility. A clear vision for the future and an understanding of the latest technology equip us to simplify user-experience and produce results that are both trendy and timeless.
Along the way, we have assembled a team of highly talented individuals who have come together to help brands stand out. We are a group of visionaries, problem solvers, adaptive thinkers, web enthusiasts, artists and storytellers. A small team with big ideas, we view each new project as a blank canvas for imagination. Our people are what make us exceptional. And the good news for you is that our people are your people.
We believe a major communications project like a website requires a collaborative approach with clients. Prior to starting any design, we ensure we have a clear understanding of our client’s brand, vision, creative strategy, business goals, competition, target demographic, and conceptual direction. This step includes determining a sitemap, color palette, typography, copy, and the site’s desired internal and external usability.
The design phase is driven from the discovery meeting and additional research conducted by our team. During this process, at least one non-functional homepage mockup design is presented to the client for a facilitated discussion. The goal of this stage is to determine a preferred layout route and to clearly communicate any design and cosmetic changes prior to moving into development.
Development begins with a predetermined platform and approved design direction. The front-end is built with user experience in mind, using modern responsive design that adapts to the screen size of the viewer’s device. Our back-ends are built on robust content management systems that empower clients to edit all content without having to write a single line of code.
The final step is the most exciting - Going Live! Prior to deployment, we conduct a thorough assessment and cross-browser testing to ensure the site functions properly on all major browsers. Upon client approval, we perform all necessary web hosting setup and transfer the files from our development server to our client’s hosting account. After a successful launch, we train our clients to use their new CMS, and celebrate together!