Ten years ago, the Internet was something you read. More and more now it's something you watch. Today, millions of companies are using online video as a means of communicating information to viewers and target customers. In fact, YouTube is now the second largest search engine and it is estimated that within the next 4 years 90% of the web's data will be video. Numerous studies have shown that people tend to watch professionally produced video presentations before reading content or considering other things on a site. We live in a visually, virtually, and virally stimulated world, and video can communicate and spread your message in ways that words alone can't, making your site come alive to prospects.
A powerful video has the potential to further the image of any company. Specifically, with action, animation, sight and sound, video can direct our imagination, engage our curiosity and entertain our short attention span. Consumers will stop, look, and think, which allows you to craft out your brand and stand out amongst the competition. A video can also build familiarity and relationships. Isn't that the same reason why so many companies are involved in networking groups? People want to do business with other people. What better way than video to create an atmosphere of trust, confidence and likeability online?
Video can be used in a variety of ways: as a welcome clip, a fresh and unique educative tool, customer testimonials, and more. Videos are also versatile and offer a myriad of uses beyond just enhancing the website--including e-mail marketing, social media, presentations, tradeshows etc. The videos also can be put on YouTube (and since Google owns YouTube, SEO will improve). Not only can video direct viewers to your page, but also increase time spent there, whetting their appetite for more information and leading to phone calls. Overall, leveraging the use of video has the potential to generate many new opportunities.
Interactive Exposure will collaborate with you and specifically tailor a video project to your needs and budget. We will oversee coordination, execution and project management on all pre-post production pieces from script to screen. This includes business meetings, creative conception, script development, on location or in studio shooting with our seamless production partner, make-ready professional editing of segments, delivery and installation online.